How do you deliver a marketing message to a Web-audience that hates advertising? A few years back I proposed a solution based on short-form television-style programs: the “120 Second Solution,” two minute brand-story commercials formatted in a mini three act Web-video presentation. Today this concept is called Branded Entertainment: a two to seven minute commercial [...]
For as long as employment has been the mandatory way in which to make money, people have been looking for easy escapes. The dream of earning a huge salary without much work, has been the goal of many but has been realised by very few. The online revolution seemed to pry open many of the [...]